I design and lead systems that have to work
Currently Lead Designer at the Home Office, working on complex public services and critical internal systems. Previously co-founded Hoxton Macs, growing it to £17.5m yearly revenue.
Featured work
Redesigning a critical document routing system
Home Office
Improved how sensitive documents are routed across teams, increasing assessment speed by 26%.
Designing a national campaign to address online radicalisation
Department for Education
Designed a national campaign addressing online radicalisation, now being rolled out across schools.
Building a brand and e-commerce experience for refurbished tech
Hoxton Macs
Repositioned refurbished tech and redesigned the buying experience, increasing conversion by 16% and scaling revenue to £17.5m.
Designing a scalable search pattern
Home Office
Created a reusable search pattern used across government teams, reducing duplication and improving accessibility.
How I work
I design systems, not just screens
I bring clarity to complex problems
I work across disciplines to align direction
I see things through
I design and lead systems that have to work
Currently Lead Designer at the Home Office, working on complex public services and critical internal systems. Previously co-founded Hoxton Macs, growing it to £17.5m yearly revenue.
Featured work
Redesigning a critical document routing system
Client
Improved how sensitive documents are routed across teams, increasing assessment speed by 26%.
Designing a national campaign to address online radicalisation
Client
Designed a national campaign addressing online radicalisation, now being rolled out across schools.
Building a brand and e-commerce experience for refurbished tech
Client
Repositioned refurbished tech and redesigned the buying experience, increasing conversion by 16% and scaling revenue to £17.5m.
Designing a scalable search pattern
Client
Created a reusable search pattern used across government teams, reducing duplication and improving accessibility.
How I work
I design systems, not just screens
I bring clarity to complex problems
I work across disciplines to align direction
I see things through
I design and lead systems that have to work
Currently Lead Designer at the Home Office, working on complex public services and critical internal systems. Previously co-founded Hoxton Macs, growing it to £17.5m yearly revenue.
Featured work
Redesigning a critical document routing system
Home Office
Improved how sensitive documents are routed across teams, increasing assessment speed by 26%.
Designing a national campaign to address online radicalisation
Department for Education
Designed a national campaign addressing online radicalisation, now being rolled out across schools.
Building a brand and e-commerce experience for refurbished tech
Hoxton Macs
Repositioned refurbished tech and redesigned the buying experience, increasing conversion by 16% and scaling revenue to £17.5m.
Designing a scalable search pattern
Home Office
Created a reusable search pattern used across government teams, reducing duplication and improving accessibility.
How I work
I design systems, not just screens
I bring clarity to complex problems
I work across disciplines to align direction
I see things through